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Privacy Notice | Ever Flame UK

Privacy Notice

Effective Date: 28 July 2025

Business Name: Ever Flame UK

Business Address: 7 Bell Yard, London WC2A 2JR, United Kingdom

1. Introduction

This Privacy Notice explains how Ever Flame UK collects, uses, and protects your personal information when you visit our website, purchase our products, or interact with us. We are committed to safeguarding your privacy and ensuring compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data We Collect

We may collect and process the following types of personal data:

Identity Data: Your name, email address, phone number, and postal address.
Order Information: Billing details, payment information, and order history.
Technical Data: Your IP address, browser type, and website usage data (via cookies).
Communication Data: Emails, enquiries, or customer service requests.

3. How We Use Your Data

To process and deliver your orders.
To communicate with you regarding orders, returns, or enquiries.
To send you updates, offers, or marketing emails (if you have consented).
To improve website performance, analytics, and user experience.
To comply with legal obligations and fraud prevention.

4. Legal Basis for Processing

Contract: Processing is necessary for fulfilling your order.
Legal Obligation: To comply with applicable laws.
Legitimate Interests: To improve our website and services.
Consent: For marketing communications or cookie tracking (where applicable).

5. Sharing Your Data

We do not sell or trade your personal information. However, we may share your data with:

Payment processors (e.g., for secure transactions).
Delivery couriers and logistics providers.
IT and web hosting services.
Legal authorities if required by law.

6. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes for which it was collected or to comply with legal obligations. Typically, we retain order records for 6 years (for tax and accounting purposes).

7. Your Rights

Under UK GDPR, you have the following rights:

Right to Access: You can request a copy of your data.
Right to Rectification: You can correct inaccurate data.
Right to Erasure: You can request deletion of your data, subject to legal requirements.
Right to Restrict Processing: You can limit how we use your data.
Right to Data Portability: You can request your data in a machine-readable format.
Right to Object: You can opt-out of direct marketing.

To exercise these rights, email us at info@everflameuk.com.

8. Cookies

Our website uses cookies to improve user experience. For more information, see our Cookies Policy.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal information from loss, misuse, or unauthorised access.

10. Complaints

If you have concerns about how we handle your data, you can contact us directly at info@everflameuk.com or lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

11. Changes to This Privacy Notice

We may update this Privacy Notice to reflect legal or operational changes. We encourage you to review it periodically.